Web • Web App • Facebook App

L’Oreal wanted to reach a wider audience in all three Baltic states by letting users upload and share their hairdressing work. They had to upload a picture of the finish hairstyle and the inspiration they took it from. This Facebook contest let users vote on their favourite hairstyles across the boarders. The winner had the opportunity to be taken for a free photoshoot and become the next L’Oreal face.

Project has ended